Communication in Corporate Culture

March 19, 2018 | By 246@dmin | Filed in: Uncategorized.

Corporate culture is the key to how the company does what it does. Business culture consists of shared values, beliefs, habits and goals. The business venue, its employees and even clients all form a culture manually. Most corporate cultures have been created in an organic way, which is a good way to say that they leave them inadvertently. Sometimes, however, the company's management has recognized that its culture is one of the company's most favorable selling points; sometimes they see their culture betraying them.

Your business culture is as important as your business plan and should be incorporated into your thoughts. On a superficial level, culture is what you see and what you do. This includes the layout, equipment, dress code, organizational structure, corporate policies, employee management, and customer management. In all of these, culture is the company's shared shared beliefs and values.

Not all businesses are created equal or the same, but each one has a corporate culture. Identifying which culture is not as light as the size of the building or how many employees it has. A small business can have the same culture as a multinational corporation; all this is a function of thinking. If we want to understand the best way for your business, you need to do two important things: identify what culture you have and know how communication is the best way to communicate.

For a better understanding of the differences, check out the Fons Trompenaars' cultural studies that identify and navigate four main types of culture.

Guided Missile

Guided missile culture is designed to achieve objective and organized specific projects or goals. Leaders feel better about ownership and can easily move their projects. Results get faster, the company is more agile and has a lot of flexibility for employees. Although it may be effective to make things, it is not so beneficial for communication to the whole company. Communication in this environment is much more tactical than anything else, but you have to take a big picture to keep these dynamic but separate projects in the same direction. Keep the global message based on the most important project to get the audience's attention.

Eiffel Tower

This culture is centered on the relationship between direct staff. Someone's position in the hierarchy largely determines what information you are or can give you. Although it is a strong culture, it is changing very slowly. In order to communicate well, it must be top-to-top and side-by-side in addition to top-down information peaks. Make sure there is a solid and objective feedback process. A leader in leadership communications champion is essential to ensure that information flows smoothly


As its name suggests, this kind of culture is similar to the family atmosphere. Loyalty, cooperation, and communication go through processes that can be found among people at any level. These relationships are led by honor and respect. How much can you achieve if you want to know how much you like it and how it suits your company. Communication in this culture is an indirect process. Use festivals and events to talk about the company as a whole. Direct criticism and confrontation are most likely to be re-released, so use stories, anecdotes, and non-personal examples to take the point.


Incubator cultures are by-products of the era and x and y generations. With the technology available, you get information from almost every source except for top-down communication. As soon as this is done, information is circulated around them when they send messages, messages, and blogs. The most convenient way to push is to eliminate them in the normal, everyday atmosphere. Take them out in front of your computer and in a playroom. Make sure you have some moving and good food. They will consider them when they pass through the senses that they do not usually use to work.

The culture of your business dictates how people are trying to do things that lead to the success of a business. If you know what culture you have, you can better understand how people think about how they communicate with them and how they can best use their culture to improve the company

Source by SBOBET

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